NEW FRONTIERS

You may have noticed that I changed the look of my website. I am assuming, of course, that you have looked. If you have, you will notice that it is more in keeping the rather folksy look of this blog.

The old one was nice- shiny and clever and very professional-looking. But it was very difficult to update. I had to call the web designer and ask him to make changes. This way I can do it myself. You have been warned.

Speaking of new formats, my new year’s resolution for 2013 (in addition to losing 25 lbs, drinking less wine and not fretting so much) is to push my business as hard and far as I can. There are opportunities out there in film, music production and multi-media.

Given that I do audio for all of that- particularly the multimedia aspect- I am sure I will be successful at it. Besides, as my wife and I agreed last night, I am way too talented to not succeed. Just ask me.

So onward and upward. There is lots of music to record, lots of projects to record and produce and film.

Fallen

I wish I typed faster. If I did, I’d blog way more often. My wife, Janine, is a lightning fast typist (90 words a minute or so) so it’s no wonder she gets so much done. She is up with the dawn, downstairs with coffee every morning blazing away on her computer with her sexy, geeky glasses on.

I take 6 months to write a blog. But my excuse this time is that it’s been pretty busy around here.  The studio is doing very well and I am teaching in Halifax at least a couple of days a week. So between us, Janine and I are working 7 days a week. We try to squeeze in a mutual day off here and there. Sometimes we are successful, sometimes not.

I am in the process of mixing a CD I am producing for Ann Fearon- which will be lovely when we are done. I have also been working on a project for folk singer-songwriter Vince Morash. After working on one of Ann’s songs yesterday, I put up “Fallen”, a tune of Vince’s we just finished recording last Thursday.

Now I know I am a bit of a sentimental fellow, but a lot of these songs, both from Vince and Ann really get to me. “Fallen” is about a fellow Vince once encountered pan handling on a street in Vancouver’s Lower East Side- about as bad an area as we have in this country.

As I worked on the song, I was reminded about a time, in a past life, when I was playing in a community concert band in that same part of the same city- East Hastings Street. It was a Christmas concert, and we were performing for the ‘fallen’ in a shelter. They had to endure at least one selection from the band before being ushered into the dining hall for their free (and likely only) Christmas dinner.

As the doors opened and they ambled inside, I was surprised how many of them were young and middle-aged. The waft of cigarette smoke preceded them, along with their almost palpable resignation and hopelessness.

As I looked at them from my perch in the back row, with my $3500 trombone in hand, I wondered how they had ended up there. Many surely had drug/booze issues. Others were likely crazies off their meds and on the streets.  But so many of them seemed pretty lucid- almost, dare I say, normal. People who hit a bad patch and ended up fallen. A divorce, death of a loved one, bad business decision, laid off by their employer…so many possible ways to end up on the skids.

It occurred to me that so many of us are a couple of missed pay cheques away from taking this kind of a tumble. In these times, in spite of all our government programs to make the world a better place, things seem to be getting crueler every day. I wonder how many of those fallen were ultimately taken down by the very systems put in place to “protect” them: government, banks, insurance companies. How many have been foreclosed upon, lost property, found they were not insured or were driven to bankruptcy through a series of bad luck or bad decisions?

Vince’s song strikes a chord (yuk yuk yuk) with me because my recent circumstances made it abundantly clear how easily any of us could be blindsided. In the last 5 years I have been divorced, relocated (twice) had a business investment go sour, re-married and re-started everything in a new province. And I am still trying to sell my Toronto condo (No reasonable offer will be refused…) But a couple of months ago, without going into unnecessary details, a bank with whom I’d had a 26-year relationship decided to make my life very, very difficult. Six months from now, it might not have been so difficult. The timing, to put it bluntly, sucked. Oh, and it wasn’t about defaulting, because I have never missed a payment or bounced a check in my life. It was a decision made by a faceless functionary who knew nothing about me- just numbers on a screen. He said, “This isn’t working for us. But we value your business.”

No, I am not making that part up.

Let this be a warning to you- particularly small business owners:  even if you don’t default, even if you pay your bills on time you could end up on some bank’s/insurance company’s/government department’s shit list. Then wait for the fun to start.

It was a very expensive and unpleasant to sort it all out. I didn’t really sleep well for about two months. I still don’t. The good news: I think I pulled a rabbit out of my ass this time but, in so doing, I used up all my rabbits. Still, it made me realize how close I was to being pushed into the ranks of the ‘fallen’. You manage, you juggle, you get through. Usually. I look at the less-fortunate in a different way now. I wonder how many were actually managing until they got blown out of the water by something, someone or some institution they trusted.

It’s worth a thought…and a listen to the song that got me thinkin’.

http://soundcloud.com/david-findlay/fallen/s-nzGWB 

"Show me the Money, Jerry"

I have been thinking a lot lately about online social networking.

The old advice used to be, “Network, network, network!” I suppose that is a very sound notion. But lately, I have been torn between the perception of social media and the noise of constantly being marketed to. Or at. And I sometimes wonder who is still listening.

Here’s a story for you…(cue Beverly Hillbillies Theme about a man named Jed..) When I retired from teaching in the mid 90’s I had to move my pension money into what they call a LIRA (which I think is a Locked-In Retirement Account…or something only brilliant financial people understand. Sort of like derivatives, only better) This was a pretty hot time in the online world. Lots of folks were in a constant state of arousal over this new thing “the Internet” and hi-tech companies were popping up everywhere and venture capitalists were falling over themselves to give these companies money. The THING to invest in was hi-tech. You were and IDIOT to NOT invest in this. An idiot, I tell you. Every advisor, between ejaculations, would breathlessly tell you how these stocks were growing 20, 30, 40% OR MORE!! I never liked shaking hands with these people.

Now it occurred to me, a boring little musician, that these companies didn’t really do anything. They didn’t make anything nor did they seem to do much. (“nooooo…it’s virtual! It’s the information superhighway…we’re in the information age…no more manufacturing! Let China do that old-fashioned crap…we process information now! Didn’t you know that, you Luddite?) Yes many companies had potential to, uh, do something but I wasn’t really sure what. Having been brought up by a Scot who lived by the maxim that if you can’t explain what you do in 10 words or less, you probably aren’t doing anything. I was suspicious. But I thought maybe I just didn’t get it.

So, to be clever, I put my retirement money into a LIRA, which was invested in hi-tech companies. These companies had averaged 40% returns in the previous 2 years. All winners.

You know how this ends, don’t you? It was the late 90’s and I had visions of huge gains and retiring well with the power of absurdly fabulous compound interest. When the ass fell out of the high-tech market once The Emperor was indeed found to be naked, my LIRA stood for  “Lose It Right Away”. Nasty.

Which brings me to social media.

I have been re-building my business since moving here last May. I have a terrific group of new music clients. And I still have a number of clients in Toronto for whom I compose music for their TV or corporate productions. I am trying to expand that client base and, like all modern fellas, am using social media to pimp my wares. I have a significant presence and post regularly on Facebook, Twitter and Linkedin- one of which you have used to find this brilliant blog. Even the blog is tied to my website that links back to everything else. I am SO modern and with-it.

But I was thinking that, in all the noise I make whoring myself, how much actual money have I made because someone found me so irresistible online that they HAD to work with me- either give me a gig, a film to score, audio to do or an album to record.

The answer is simple: $0

My clients have all been gained the old fashioned way: personal introductions, referrals from existing clients and/or warm hand-offs. They are all on my social media now, but were clients before they were on my Facebook/Linkedin/Twitter. Bob Ardern, whose CD I just finished producing found me on the Music Nova Scotia website and found that I lived 2 blocks away. So, I suppose you could say he found me online. But it was not through the “usual” channels.

I like the notion that I can expand my network of potential clients by having 10,000 in my Linkedin network. But without a personal connection, or living 2 blocks away, I wonder how much real business value it has. I know it’s good advertising and you have to be visible. And people need to see you through your website. Who trusts a business without a website? But I am of the mind that much of it may be like the colour flyers you get in the mail: noise you take little notice of in the constant din of being advertised at.

Perhaps I am wrong and maybe one the film producers on my Twitter or Linkedin here will be directed to this blog and say, “Call that guy Findlay right now and have him score that show!”  You might even think this whole blog entry is but a clever attempt at marketing myself. You might.

Maybe. Wouldn’t that be nice if my clever marketing idea bore fruit? We will see.